Kidsland was officially established in Guangzhou in April 2001. With more than 18 years of industry experience, it has accumulated rich insights about toys and children's growth. We cooperate with the world's leading toy brands, integrate global excellent resources, and constantly introduce new ones. Since the establishment of the brand, we have always insisted on providing consumers with high-quality toys to ensure every consumer's experience and feeling when using toys. This is not only a promise to consumers, but also a responsibility to brands and partners.

Kidsland’s keen market insight and years of experience accumulated in the toy market enable us to accurately grasp market trends and observe the emotional experience behind the actual needs of consumers, so that we can think more than consumers. After years of hard work, we have successfully developed into a leading brand in the industry. As of December 31, 2018, our distributor sales network covers 178 cities across the country, with multiple channels and more than 3,000 distribution points.

Play is a child's nature and an important way to explore the world and discover novelty. We pay great attention to the significance of toys for children’s growth, and choose high-quality toys for children that meet their preferences, so that they can stimulate curiosity in the process of interacting with toys, and constantly inspire children's inspiration and creativity through toys, and through their own practice and operation Happy harvest. Kidsland actively pays attention to consumer needs, and works with brands and channel customers to provide the most valuable products and services for Chinese children.

Kidsland was formally established in Guangzhou in April 2001. It has more than 18 years of industry experience and has accumulated a wealth of deep insights into toys and the growth of children. We have cooperated with the world's major toy brands, integrated global excellent resources, and constantly innovated. Since the establishment of the brand, we have always insisted on providing consumers with high-quality toys to ensure that every consumer's experience and feelings when using toys. This is not only a commitment to consumers, but also a responsibility to brands and partners.

Kidsland's keen market insight and years of accumulated experience in the toy market have enabled us to accurately grasp market trends and observe the emotional experience behind consumers' actual needs, so we can think more than consumers. After years of hard work, we have successfully developed into a leading brand in the industry. As of December 31, 2018, our distributors' sales network covers 178 cities across the country, with more than 3,000 distribution points in multiple channels.

Play is a child's nature and an important way to explore the world and discover novelties. We pay close attention to the significance of toys for children's growth, and choose high-quality toys for children to let them inspire curiosity in the process of interacting with toys, constantly inspire children's inspiration and creativity through toys, through their own practice and operation Harvest happy. Kidsland actively pays attention to consumer needs, and works with brands and channel customers to provide the most valuable products and services for children in China.

Brand Introduction

Brand Positioning

Stimulate curiosity about the world and keep childlike happiness.

Brand proposition

We believe that "playing" is a bridge that communicates adults and children, as well as known and unknown. Toys are a strong support for this bridge, and we hope to stimulate people's curiosity about the world through toys and maintain a childlike happiness. Adhering to the basic principle of "safe to play, happy to play, and pleasant to play", we have zero tolerance for bad quality, and at the same time pay attention to the changing needs and expectations of customers, and work closely with internationally renowned brands such as Lego to present more enlightening Products and value-added services to achieve more innocent happiness and encourage more possibilities. No matter adults or children, as long as they have a heart of exploration and longing for happiness, they can find their own hearts in kidsland.

Quality Assurance

Since its inception, quality is the concept of uncompromising. From the beginning to the end, we abide by the quality, and the customer's quality assurance is our first goal.

Full of surprises

We have our own unique understanding of toys, originated from the world, full of creativity, fun and fun, always bring surprises to consumers, and experience the most real and natural happiness.

Caring about customers

We pay attention to the needs and expectations of each customer group, while providing customers with a variety of interesting and meaningful products and value-added services in a continuous and innovative way.